How to use this tool
- Enter your average views per video.
- Set the Shorts RPM (typically $0.04–$0.07) and long-form RPM (typically $3–$10).
- See the side-by-side revenue and the difference between the two formats.
Why the two formats pay so differently
YouTube monetizes Shorts from a shared ad pool, so the RPM is low — usually $0.04 to $0.07 per 1,000 views. Long-form videos run pre-roll, mid-roll, and higher-value ads, so their RPM is far higher, commonly $3 to $10. That means the same view count can earn dramatically more as long-form content. The formula for each is simple:
revenue = views ÷ 1000 × RPM
Example
100,000 views at $0.05 Shorts RPM = $5; the same views at $4 long-form RPM = $400 — about $395 more.
Frequently asked questions
Why do Shorts pay so much less?
Shorts ad revenue is pooled and shared, so RPM is low ($0.04–$0.07). Long-form runs more and higher-value ads ($3–$10 RPM).
What RPM should I use?
Use your own YouTube Analytics RPM if you have it. Otherwise try $0.05 for Shorts and $4 for long-form, then adjust for your niche.
Is this exact?
No, it's an estimate. Real earnings depend on niche, audience location, watch time, and ad rates.
Disclaimer: This tool provides estimates for informational purposes only and is not affiliated with YouTube. Actual revenue varies. Not financial advice.